Understanding what primes us to behave in a certain way must have impacts on social behaviour, from the London Riots of 2011 and police behaviour at Hillsborough in 1989, through to schooling, training, coaching and e-learning – and of course, how hypnotists play their tricks.
Are we so vulnerable and easily led because we cannot think about too much at the same time? How must this influence the savvy learning designer? Surely the context of any learning environment must be highly significant, from the buildings and resources, to your peers? Do Ivy League and Oxbridge Colleges have a centuries old model that works still in the 21st century? Why do some libraries work better than others and why do we like to meet for coffee or for a drink? Are we primed to open up, to be more or less receptive to ideas? What therefore does the loan learner do studying at a distance, even if they are online? What makes the experience immersive? Synchronous learning in a webinar or seminar? Active engagement in a discussion, multi-choice quiz or virtual world? And how might they prep their context? Close the curtains, dress to study?
I was introduced to this concept by Daniel Kahneman in his 2011 book 'Thinking, Fast and Slowly' in the Linkedin Group for alumni of the Open University MBA Module 'Creativity, Innovation and Change'.