‘To be a successful product company requires intimacy with the customer’.
Azion H Pemji Chairman of India’s Wipro in Outsourcing Innovation. Egardio and Einhor (2005)
Something that is now being achieved, six years on, courtesy of the likes of Facebook and Linkedin. This is what social media does, it brings customers together with products and organisations.
Egardio.P and Einhorn.B (2005) Outsourcing Innovation. Business Week. 21 March